About Email Marketing
Email marketing campaign method is very successful strategy in online marketing which involves sending mails to your current customers and new peoples in order to advertise, sell, and promote your products.
It very popular and cost effective, it expands the customer relationship with your current and new customers, while comparing to other advertising, email marketing can be done at very low cost.
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Email marketing is indeed a powerful tool and when investigating CRM systems it is recommended that you check whether marketing campaign management functionality is available either as standard or as a plugin. junariCRM already contains an email marketing engine as well as interfaces to other popular outsourced marketers like Pure360.
Feel free to get in contact if you would like more details.
B Lloyd
IT Consultant
Junari Ltd
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
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